What this means is that if you get them to the dealership as an appointment, they will buy from you unless something goes wrong at the dealership. To be specific, I am talking about actual in-market buyers…people that are qualified to buy an automobile from you. The data is clear, it is not an opinion – it is fact. Hardly anyone that buys a car (who is qualified) goes from dealership to dealership (physically) anymore. That is why NADA says it’s “1.2” dealerships they visit. Folks, we know there is no such thing as a. An actual in-market, qualified buyer only visits 1.2 dealerships period. This means if you are successful in getting them to the dealership you will sell them an automobile. Obviously, this excludes if something goes wrong or if they are upside down on their trade, their credit is unqualifiable, the vehicle is not available or they are not realistic. You just need to get them to your dealership for that appointment! But for the most part, the vast majority will buy from you. NADA also says that out of the 16,500 franchised dealerships in the U.S., the average dealership: The average sales consultant delivers on 9.6 units per month. The average cost per sales in advertising is $640 per car sold.The average closing ratio on a fresh showroom prospect is 18-20%.The average dealership has approximately 480 showroom opportunities (in dealership prospect visits).That is 14-15 professionals for ONLY 480 opportunities!.
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